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- 31 May 2021

The glowing skin of the Swedes is no secret. Some of the most beautiful people come from Sweden. They seem to have the ultimate flawless skin. What goes behind that glow seems like a mystery. Whether the reason for it is in the Swedish air or their routine, is what we need to find out.

We dug deep into the methods of Swedish wellbeing and found some interesting practices. What feels like an innate trait actually comes from years of traditions. Be it a cold-hot therapy or a minimalistic approach to skincare, we have listed the best Swedish practices for you.


Varbergs Kallbadhus, Halland, Sweden

One of the earliest winter traditions in Sweden is ice bathing, known as kallbad. There are many cold bath houses, known as kallbadhus, which are open all year round. They date as far back as the last quarter of the 19th century, and have been a consistent part of Swedish life. They serve many purposes and have become a haven for relaxation. Cold bathing showed promising results for the skin. It helped in improved memory, decreased tension and increased energy levels.


The therapeutic experience of the Kallbad is incomplete without the hot saunas. Before and after the ice cold bath, the Swedes indulge in these hot steam rooms. The steam infuses the skin with instant hydration. It increases blood flow and helps bring important nutrients to surface tissue.

Sweating also removes toxins from the skin. Dry brushing the skin before going into the sauna further detoxifies your skin. It makes it healthier and smoother overtime. This experience is extremely relaxing and rejuvenating.


The rich elements of nature and the diversity of ingredients is Sweden’s pride. With so many offerings from nature, the Swedish beauty revolves around natural care. The skincare routine is full of rich, locally sourced ingredients. Sweden experiences harsh climate and little or no sunlight during winters. Plants have thus evolved to have high concentrations of antioxidants. This has led to some of the most beneficial ingredients that are even sourced directly from people’s backyards.


These berries, known as the gold of the arctic, are very rare. They grow in the arctic region and can thrive in very low temperatures. They are loaded with Vitamin C, in fact, they have four times more Vitamin C than oranges. Cloudberries are also rich in Vitamin E, a powerful antioxidant. It shields the skin from harmful free radicals that attack proteins like collagen.

Historically, these berries go back to the time of the Vikings and Inuit people. They used the berries for their immune boosting properties. They are excellent for the skin and are found in many Swedish skincare products. You can find these in our Cloudberry/Sea Lettuce Hydrating Cream.


Sweden is one of the most forest covered countries in the world. The forest brings with it a plethora of birch trees, which have become a Swedish symbol. The birch bark and sap have been used traditionally in Sweden for ages. The sap is directly tapped from birch trees once a year, for only a few weeks around early spring.

It is done by drilling a hole into the tree trunk and leading the sap into a container. It is full of minerals like zinc, copper, potassium, calcium and magnesium. These nutrients refine skin texture and boost the skin barrier functions. Some of our bestselling products include birch sap.


Sea Buckthorn is another arctic superberry that grows along the rocky coastlines of southern Sweden. Sea Buckthorn Oil made from the seeds or berries of the plant. It is packed with over 20 minerals and 60 antioxidants. It has three times more Vitamin A than carrots. It also has a potent amount of Vitamin E.

It also contains fatty acids and Omegas 3, 6, 9 and 7. It overall is a wonderful ingredient to boost the health of skin. We have integrated the ingredient and its benefits in our Under Eye Repair Oil.


The Swedes can easily brag about the purest glacier water that flows in their region. It has a lower mineral content which makes it of the ideal pH level for skin hydration.

As many locals do, you can even drink it directly from the source.

Cloudberry / Sea Lettuce Hydrating Cream
Cloudberry / Sea Lettuce Hydrating Cream
Cloudberry / Sea Lettuce Hydrating Cream
Cloudberry / Sea Lettuce Hydrating Cream


Birch Sap Facial Cleanser
Birch Sap Facial Cleanser
Birch Sap Facial Cleanser
Birch Sap Facial Cleanser

Birch Sap Facial Cleanser

Under Eye Repair Oil
Under Eye Repair Oil
Under Eye Repair Oil
Under Eye Repair Oil

Under Eye Repair Oil



For Swedes, skin care doesn’t stop at the neck, but extends to the full body. Due to the harsh climatic conditions, problems such as dehydration and skin irritation are common. This makes complete skin care a must. Not limiting to that, they also emphasize on hair and scalp health. They promote products that have multiple uses in order to have a minimal skincare routine.


For the Swedish, skincare is continuous. They feel that instead of having a day time or night time routine, skin care should be done throughout. They carry few products with them so they are readily available. The process of caring for the skin goes on during the day. They also highlight the importance of SPF, especially when working outdoors.


Swedish women understand that hydration is important. They take a little extra care of the vulnerable areas. These are the corners of the nose, hands, feet, and elbows. They do this before the day starts and before bed by applying the right lotion or oil.

They also understand that hydration is not only external but also internal. Drinking at least 1.5l of water a way is a part of their day.


For the Swedish women, less is always more. They tend to lean towards a minimal approach for their makeup. They believe in simplicity and using only a few products. The typical go to look is a no-makeup makeup look which enhances their natural features.

They use a limited product range but focus on the high quality of formulation and environment friendliness of the products.


The people of Sweden believe in a complete balance of things to achieve the desired levels of beauty. This includes having a proper diet and exercise routine. Not only this, but they believe that your mental health plays an important role. When you’re happy, it illuminates your face and you achieve a glow that no make up can give. So developing a healthy and a happy lifestyle will keep you active and radiant.

With a skincare routine that revolves around natural ingredients and traditional wellbeing habits, the Swedish make the most of what nature offers. Skog inculcates the benefits of Swedish elements to provide the best products.

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